Brand Kit
The Tessera brand, in one place.
The mark, the colors, the type, and the voice — everything you need to represent Tessera accurately. The safest place to borrow against tokenized stocks.
01 · Logo
The mark
Four tesserae — mosaic tiles set with grout gaps. Three sit in neutral ink; one is laid in Tessera Blue: the moment a position joins the structure. The blue tile is always bottom-right.
02 · Usage
Keep it clean
Do
- Give the mark room — at least the height of one tile as clearspace.
- Use the ink mark on light backgrounds, the white mark on dark.
- Keep the bottom-right tile Tessera Blue. Always.
- Use the SVG wherever possible so it stays sharp at any size.
Don't
- Don't recolor the tiles, add gradients, or change the opacities.
- Don't rotate, stretch, or add shadows and outlines.
- Don't place the mark on a busy photo without enough contrast.
- Don't rebuild the wordmark in a different typeface.
03 · Color
Palette
A near-neutral system with one decisive accent. Tessera Blue is used sparingly — for the one thing that matters on a screen. Green means safe; red means risk.
Ink
--ink
Primary text & the mark
Tessera Blue
--blue
The accent — one thing at a time
Blue (deep)
--blue-ink
Hover & pressed states
Canvas
--canvas
Page background
Surface
--surface
Cards & panels
Line
--line
Borders & dividers
Muted
--muted
Secondary text
Safe
--safe
Healthy / success
Danger
--danger
Risk / liquidation
04 · Type
Typography
Two typefaces, each with a job. Schibsted Grotesk carries all language. IBM Plex Mono carries every number — rates, balances, health factors, addresses — so figures always line up and read as data.
Schibsted Grotesk · language
Aa
The safest place to borrow against tokenized stocks.
Regular · Medium · Semibold · Bold · Extrabold
IBM Plex Mono · numbers
123
HF 1.94 · 12.4% APY · $24,000
0x8bf6…87f6e
05 · Voice
How Tessera sounds
Confident, mature, and technically honest. We build credibility through clarity, not hype — and we never overclaim.
We say
- “An AI agent works to head off liquidations.”
- “Live on testnet. Not yet open to real funds.”
- “It cannot guarantee protection — a severe gap can still liquidate.”
- Plain numbers, named gates, no jargon for its own sake.
We don't say
- “Guaranteed.” “Risk-free.” “Proven.”
- Mainnet features described as if they're already live.
- Hype, moon-talk, or buzzwords that hide what's real.
- Anything we can't back up on-chain or in plain English.
06 · Messaging
The words that matter
Tagline · use verbatim
The safest place to borrow against tokenized stocks.
One-liner
Tessera lets you borrow USDC against tokenized stocks, with an autonomous AI agent watching every position around the clock to head off liquidations before they happen.
Long-term vision
The autonomous AI risk layer for tokenized real-world-asset lending.
07 · Name & marks
Using the Tessera name
Always “Tessera” — capital T, one word. The code is open-source; the name and the mark identify this project specifically, so please don't use them in a way that implies partnership or endorsement that doesn't exist. When in doubt, link to tessera rather than reproducing the mark.